Analysis on trust influencing factors and trust model from multiple perspectives of online Auction
Current reputation models lack the research on online auction trading completely so they cannot entirely reflect the reputation status of users and may cause problems on operability. To evaluate the user trust in online auction correctly, a trust computing model based on multiple influencing factors...
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| Format: | Article |
| Language: | English |
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De Gruyter
2017-10-01
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| Series: | Open Physics |
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| Online Access: | https://doi.org/10.1515/phys-2017-0071 |