STRATEGI PENGEMBANGAN BISNIS “COFRESH”(Coffee Fresh) DENGAN METODE BUSSINES MODEL CANVAS (BMC) dan QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIX)
<p><em>CoFresh (Coffee Fresh) is an innovative odor removal product made from compacted robusta coffee powder, small in size with a diameter of ± 2 cm. This product is suitable for use as an air freshener. CoFresh is a new product emerging on the market that requires a reliable business...
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| Format: | Article |
| Language: | English |
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Universitas Darussalam Gontor
2021-01-01
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| Series: | Agroindustrial Technology Journal |
| Subjects: | |
| Online Access: | https://ejournal.unida.gontor.ac.id/index.php/atj/article/view/5077 |
| _version_ | 1811319853209878528 |
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| author | Nita Kuswardhani Rizki Agustian Melinda Lady Plus |
| author_facet | Nita Kuswardhani Rizki Agustian Melinda Lady Plus |
| author_sort | Nita Kuswardhani |
| collection | DOAJ |
| description | <p><em>CoFresh (Coffee Fresh) is an innovative odor removal product made from compacted robusta coffee powder, small in size with a diameter of ± 2 cm. This product is suitable for use as an air freshener. CoFresh is a new product emerging on the market that requires a reliable business development strategy. A lot of competition is a challenge to develop the CoFresh business. This research was conducted to determine the CoFresh business development strategy using BMC, SWOT analysis and Quantitative Strategic Planning Matrix (QSPM). BMC is analyzed based on customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure. The results of the EFE matrix calculation show that the CoFresh business is in a position to grow and develop. Meanwhile, the most dominant strategy in developing and improving marketing is to use an online marketing platform (IT based) and cooperate with coffee shops to promote products.</em></p> |
| first_indexed | 2024-04-13T12:50:35Z |
| format | Article |
| id | doaj.art-cfa67aff58a04915b840b7430bfaf60a |
| institution | Directory Open Access Journal |
| issn | 2599-0799 2598-9480 |
| language | English |
| last_indexed | 2024-04-13T12:50:35Z |
| publishDate | 2021-01-01 |
| publisher | Universitas Darussalam Gontor |
| record_format | Article |
| series | Agroindustrial Technology Journal |
| spelling | doaj.art-cfa67aff58a04915b840b7430bfaf60a2022-12-22T02:46:15ZengUniversitas Darussalam GontorAgroindustrial Technology Journal2599-07992598-94802021-01-014216718110.21111/atj.v4i2.50772595STRATEGI PENGEMBANGAN BISNIS “COFRESH”(Coffee Fresh) DENGAN METODE BUSSINES MODEL CANVAS (BMC) dan QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIX)Nita Kuswardhani0Rizki Agustian1Melinda Lady Plus2Program Studi Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas JemberProgram Studi Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas JemberProgram Studi Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Jember<p><em>CoFresh (Coffee Fresh) is an innovative odor removal product made from compacted robusta coffee powder, small in size with a diameter of ± 2 cm. This product is suitable for use as an air freshener. CoFresh is a new product emerging on the market that requires a reliable business development strategy. A lot of competition is a challenge to develop the CoFresh business. This research was conducted to determine the CoFresh business development strategy using BMC, SWOT analysis and Quantitative Strategic Planning Matrix (QSPM). BMC is analyzed based on customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure. The results of the EFE matrix calculation show that the CoFresh business is in a position to grow and develop. Meanwhile, the most dominant strategy in developing and improving marketing is to use an online marketing platform (IT based) and cooperate with coffee shops to promote products.</em></p>https://ejournal.unida.gontor.ac.id/index.php/atj/article/view/5077analisis swotbmckopistrategi bisnistechopreneurship |
| spellingShingle | Nita Kuswardhani Rizki Agustian Melinda Lady Plus STRATEGI PENGEMBANGAN BISNIS “COFRESH”(Coffee Fresh) DENGAN METODE BUSSINES MODEL CANVAS (BMC) dan QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIX) Agroindustrial Technology Journal analisis swot bmc kopi strategi bisnis techopreneurship |
| title | STRATEGI PENGEMBANGAN BISNIS “COFRESH”(Coffee Fresh) DENGAN METODE BUSSINES MODEL CANVAS (BMC) dan QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIX) |
| title_full | STRATEGI PENGEMBANGAN BISNIS “COFRESH”(Coffee Fresh) DENGAN METODE BUSSINES MODEL CANVAS (BMC) dan QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIX) |
| title_fullStr | STRATEGI PENGEMBANGAN BISNIS “COFRESH”(Coffee Fresh) DENGAN METODE BUSSINES MODEL CANVAS (BMC) dan QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIX) |
| title_full_unstemmed | STRATEGI PENGEMBANGAN BISNIS “COFRESH”(Coffee Fresh) DENGAN METODE BUSSINES MODEL CANVAS (BMC) dan QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIX) |
| title_short | STRATEGI PENGEMBANGAN BISNIS “COFRESH”(Coffee Fresh) DENGAN METODE BUSSINES MODEL CANVAS (BMC) dan QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIX) |
| title_sort | strategi pengembangan bisnis cofresh coffee fresh dengan metode bussines model canvas bmc dan qspm quantitative strategic planning matrix |
| topic | analisis swot bmc kopi strategi bisnis techopreneurship |
| url | https://ejournal.unida.gontor.ac.id/index.php/atj/article/view/5077 |
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