Increase brand loyalty through brand benefits on domestic products in Indonesia
This study aims to analyze the effect of brand benefits in increasing brand loyalty of domestic products in Indonesia, a study on users of Indonesian domestic skincare products. A quantitative approach was used in the research, by distributing a comprehensive questionnaire and literature. The numbe...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEECA
2022-11-01
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| Series: | Journal of Eastern European and Central Asian Research |
| Subjects: | |
| Online Access: | https://ieeca.org/journal/index.php/JEECAR/article/view/1059 |