TAM-Based Study of Farmers’ Live Streaming E-Commerce Adoption Intentions

TAM-Based Study of Farmers’ Live Streaming E-Commerce Adoption Intentions

Amidst the digital economy surge, live streaming e-commerce of agricultural products has significantly boosted agricultural prosperity. Investigating farmers’ behavioral intentions toward adopting live streaming e-commerce holds critical importance for fostering agricultural healthy and swift growth...

Full description

Bibliographic Details
Main Authors: Xinqiang Chen, Xiu-e Zhang, Jiangjie Chen
Format: Article
Language:English
Published: MDPI AG 2024-03-01
Series:Agriculture
Subjects:
live streaming e-commerce
technology acceptance model
government support
platform support
social learning
Online Access:https://www.mdpi.com/2077-0472/14/4/518

Internet

https://www.mdpi.com/2077-0472/14/4/518

Similar Items