Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding

Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding

The purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique. The researcher distributed 350 questionnaires through purposive sampling out of...

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Bibliographic Details
Main Authors: Muhammad Zeesahn, Tariq Waheed Qureshi, Shahid Bashir, Usman Ahmed
Format: Article
Language:English
Published: University of Management and Technology 2020-06-01
Series:Journal of Management and Research
Subjects:
Transformational leadership
employer branding
corporate reputation
management
Online Access:https://ojs.umt.edu.pk/index.php/jmr/article/view/466

Internet

https://ojs.umt.edu.pk/index.php/jmr/article/view/466

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