Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding
The purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique. The researcher distributed 350 questionnaires through purposive sampling out of...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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University of Management and Technology
2020-06-01
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| Series: | Journal of Management and Research |
| Subjects: | |
| Online Access: | https://ojs.umt.edu.pk/index.php/jmr/article/view/466 |
| _version_ | 1818484040835006464 |
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| author | Muhammad Zeesahn Tariq Waheed Qureshi Shahid Bashir Usman Ahmed |
| author_facet | Muhammad Zeesahn Tariq Waheed Qureshi Shahid Bashir Usman Ahmed |
| author_sort | Muhammad Zeesahn |
| collection | DOAJ |
| description | The purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique. The researcher distributed 350 questionnaires through purposive sampling out of which 132 questionnaires received back for data analysis. Regression analysis was selected to analyze the collected data to test the hypothesis developed from past literature. Results validate that transformational leadership has an impact on employer branding and employer branding has a direct impact on corporate reputation but correlation amid transformational leadership and business reputation goes insignificant when added employer branding showing full mediation of this variable. The present study backs the writings of business reputation that can be developed through transformational leadership and employer branding. The findings would be helpful for organizational leaders in developing strategies to create a corporate reputation.
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| first_indexed | 2024-12-10T15:50:11Z |
| format | Article |
| id | doaj.art-cfc51cba2c0747e0b4e6e6a90c2ab6b5 |
| institution | Directory Open Access Journal |
| issn | 2218-2705 2519-7924 |
| language | English |
| last_indexed | 2024-12-10T15:50:11Z |
| publishDate | 2020-06-01 |
| publisher | University of Management and Technology |
| record_format | Article |
| series | Journal of Management and Research |
| spelling | doaj.art-cfc51cba2c0747e0b4e6e6a90c2ab6b52022-12-22T01:42:50ZengUniversity of Management and TechnologyJournal of Management and Research2218-27052519-79242020-06-017110.29145/jmr/71/070108Transformational Leadership and Corporate Reputation: Mediation Effects of Employer BrandingMuhammad Zeesahn0Tariq Waheed Qureshi1Shahid Bashir2Usman Ahmed3University of Central Punjab, LahoreUniversity of Management and Technology, LahoreShaheed Zulfikar Ali Bhutto, Institute of Science and TechnologyUniversity of Central Punjab, LahoreThe purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique. The researcher distributed 350 questionnaires through purposive sampling out of which 132 questionnaires received back for data analysis. Regression analysis was selected to analyze the collected data to test the hypothesis developed from past literature. Results validate that transformational leadership has an impact on employer branding and employer branding has a direct impact on corporate reputation but correlation amid transformational leadership and business reputation goes insignificant when added employer branding showing full mediation of this variable. The present study backs the writings of business reputation that can be developed through transformational leadership and employer branding. The findings would be helpful for organizational leaders in developing strategies to create a corporate reputation. https://ojs.umt.edu.pk/index.php/jmr/article/view/466Transformational leadershipemployer brandingcorporate reputationmanagement |
| spellingShingle | Muhammad Zeesahn Tariq Waheed Qureshi Shahid Bashir Usman Ahmed Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding Journal of Management and Research Transformational leadership employer branding corporate reputation management |
| title | Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding |
| title_full | Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding |
| title_fullStr | Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding |
| title_full_unstemmed | Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding |
| title_short | Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding |
| title_sort | transformational leadership and corporate reputation mediation effects of employer branding |
| topic | Transformational leadership employer branding corporate reputation management |
| url | https://ojs.umt.edu.pk/index.php/jmr/article/view/466 |
| work_keys_str_mv | AT muhammadzeesahn transformationalleadershipandcorporatereputationmediationeffectsofemployerbranding AT tariqwaheedqureshi transformationalleadershipandcorporatereputationmediationeffectsofemployerbranding AT shahidbashir transformationalleadershipandcorporatereputationmediationeffectsofemployerbranding AT usmanahmed transformationalleadershipandcorporatereputationmediationeffectsofemployerbranding |