Which Google keywords influence entrepreneurs? Empirical evidence from Vietnam

Which Google keywords influence entrepreneurs? Empirical evidence from Vietnam

Purpose - This paper aims to shed light on an impact of Google keywords on the number of new businesses (and an amount of capital registered) in Vietnam, the Southeast Asian country, after the year of an entrepreneur, 2016. Design/methodology/approach - This study uses a rich set of quantitative tec...

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Bibliographic Details
Main Author: Toan Luu Duc Huynh
Format: Article
Language:English
Published: Emerald Publishing 2019-09-01
Series:Asia Pacific Journal of Innovation and Entrepreneurship
Subjects:
vietnam
capital
var
entrepreneurs
threshold
google search
granger
Online Access:https://www.emerald.com/insight/content/doi/10.1108/APJIE-11-2018-0063/full/pdf?title=which-google-keywords-influence-entrepreneurs-empirical-evidence-from-vietnam

Internet

https://www.emerald.com/insight/content/doi/10.1108/APJIE-11-2018-0063/full/pdf?title=which-google-keywords-influence-entrepreneurs-empirical-evidence-from-vietnam

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