The Effect of Brand Image and Consumer Attitudes on The Decision to Purchase Batik Jetis Sidoarjo Mediated by Intent to Buy
In the context of regional economic development, the development of the local economy according to its potential is a very important factor. The owners of the batik industry face problems in marketing. In an effort to influence consumer decisions to buy, they must try one of them is to attract consu...
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| Format: | Article |
| Language: | English |
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Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
2018-09-01
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| Series: | Journal of Economics, Business & Accountancy |
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| Online Access: | https://journal.perbanas.ac.id/index.php/jebav/article/view/1134 |