Distinguishing between Perceiver and Wearer Effects in Clothing Color-Associated Attributions
Recent studies have noted positive effects of red clothing on success in competitive sports, perhaps arising from an evolutionary predisposition to associate the color red with dominance status. Red may also enhance judgments of women's attractiveness by men, perhaps through a similar associati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2010-07-01
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| Series: | Evolutionary Psychology |
| Online Access: | https://doi.org/10.1177/147470491000800304 |