Art Galleries in Transformation: Is COVID-19 Driving Digitisation?

Compared to other consumer goods markets, art galleries have long been reluctant to innovate through digitisation. However, the global outbreak of COVID-19 forces art galleries to reconsider the role of digital channels. This study aims to provide a better understanding of the art gallery business m...

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Bibliographic Details
Main Authors: Beatrix E. M. Habelsberger, Pawan V. Bhansing
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Arts
Subjects:
Online Access:https://www.mdpi.com/2076-0752/10/3/48