Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory
Abstract One of the main and modern concepts in relation to today's consumers is that they can be easily harmed by the purchase, acquisition, or disposal of goods and services, or be abused or deceived. Each of these causes cause harm to consumers and in some cases creates a sense of victim fo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2023-02-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | https://nmrj.ui.ac.ir/article_26952_f54aa950ec0c5a261c497d34e3872b2e.pdf |