The impact of perceived environmental corporate social responsibility on idea generation and idea implementation

Abstract Scholars have already made a few outcomes regarding the effect of environmental corporate social responsibility (ECSR) on employees’ workplace behaviors. However, research on how perceived ECSR influences employee innovation remains largely unexplored. Drawing from the social identity theor...

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Main Authors: Li Yu, Weiwei Wu
Format: Article
Language:English
Published: Springer Nature 2024-04-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-024-02971-0
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author Li Yu
Weiwei Wu
author_facet Li Yu
Weiwei Wu
author_sort Li Yu
collection DOAJ
description Abstract Scholars have already made a few outcomes regarding the effect of environmental corporate social responsibility (ECSR) on employees’ workplace behaviors. However, research on how perceived ECSR influences employee innovation remains largely unexplored. Drawing from the social identity theory (SIT) and stakeholder theory, this research fills this gap by examining: (a) the influence of perceived ECSR on idea generation (IG). (b) the influence of perceived ECSR on idea implementation (II). (c) the moderating effects of psychological capital (PsyCap) on these relationships. Using data on 348 employees from Chinese firms, the results demonstrate that perceived ECSR effectively fosters IG and II, yet when PsyCap is high, the positive influence of perceived ECSR is stronger. Our findings offer new insights for understanding the role of ECSR perception in the employee innovation domain by revealing that perceived ECSR can generate IG and promote II, and delimiting their boundaries from a psychological perspective. In addition, our findings make several practical implications for firms to cultivate their employees’ ECSR perception and improve employees’ IG and II to achieve sustainable development.
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spelling doaj.art-d00bc98d53c24ddc896d838bc15a69e92024-04-07T11:11:55ZengSpringer NatureHumanities & Social Sciences Communications2662-99922024-04-0111111510.1057/s41599-024-02971-0The impact of perceived environmental corporate social responsibility on idea generation and idea implementationLi Yu0Weiwei Wu1College of Economics and Management, Northeast Forestry UniversitySchool of Management, Harbin Institute of TechnologyAbstract Scholars have already made a few outcomes regarding the effect of environmental corporate social responsibility (ECSR) on employees’ workplace behaviors. However, research on how perceived ECSR influences employee innovation remains largely unexplored. Drawing from the social identity theory (SIT) and stakeholder theory, this research fills this gap by examining: (a) the influence of perceived ECSR on idea generation (IG). (b) the influence of perceived ECSR on idea implementation (II). (c) the moderating effects of psychological capital (PsyCap) on these relationships. Using data on 348 employees from Chinese firms, the results demonstrate that perceived ECSR effectively fosters IG and II, yet when PsyCap is high, the positive influence of perceived ECSR is stronger. Our findings offer new insights for understanding the role of ECSR perception in the employee innovation domain by revealing that perceived ECSR can generate IG and promote II, and delimiting their boundaries from a psychological perspective. In addition, our findings make several practical implications for firms to cultivate their employees’ ECSR perception and improve employees’ IG and II to achieve sustainable development.https://doi.org/10.1057/s41599-024-02971-0
spellingShingle Li Yu
Weiwei Wu
The impact of perceived environmental corporate social responsibility on idea generation and idea implementation
Humanities & Social Sciences Communications
title The impact of perceived environmental corporate social responsibility on idea generation and idea implementation
title_full The impact of perceived environmental corporate social responsibility on idea generation and idea implementation
title_fullStr The impact of perceived environmental corporate social responsibility on idea generation and idea implementation
title_full_unstemmed The impact of perceived environmental corporate social responsibility on idea generation and idea implementation
title_short The impact of perceived environmental corporate social responsibility on idea generation and idea implementation
title_sort impact of perceived environmental corporate social responsibility on idea generation and idea implementation
url https://doi.org/10.1057/s41599-024-02971-0
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