Marketing research and museum consumer behavior in Berlin
This research tries to go into the consumption patterns of tourists visiting museums in Berlin. Indeed, the importance of the museum tourism market in Berlin has created a need for information on the motivations of cultural tourists, as attention has shifted from historic and architectural tourism...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Group on Marketing and Operative Research
2016-01-01
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| Series: | Responsibility and Sustainability |
| Subjects: | |
| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/70 |