Gender Equality in Media Television (Semiotics Analysis of Fair and Lovely Advertisement Issue of Marriage or Master Degree)

In many developing countries, most of television advertisements portray a general perception of patriarchy where men take decision for women and no place for gender equality. This work describes an analysis on a courageous “Fair and Lovely” advertisement in Indonesia that conveys the message of gend...

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Bibliographic Details
Main Author: Desliana Dwita
Format: Article
Language:English
Published: Muhammadiyah University Press 2018-05-01
Series:Komuniti
Online Access:https://journals.ums.ac.id/index.php/komuniti/article/view/5316