Factors Influencing the Selection of Smartphones Among University Students: An Insight from Universiti Kuala Lumpur, Business School, Malaysia

Smartphones have become an integral part of our day to day lives. At some extent some people cannot bear without it. Meaning it is the first thing they look at when they wake up and the last thing before shutting eye. Does not matter whether it is for doing the simplest task like snapping a photo,...

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Bibliographic Details
Main Authors: Nurul Alyia Zamrie, Liyana Irdina Azmee, Atiqah Zainon, Mohammad Razwan Azmi, Amir Izzuddin Abd Halim
Format: Article
Language:English
Published: cita konsultindo 2021-11-01
Series:Asian Journal of Management, Entrepreneurship and Social Science
Subjects:
Online Access:http://www.ajmesc.com/index.php/ajmesc/article/view/22