FORMATION OF BRAND POSITIONING STRATEGY
The purpose of this article is defining the term of positioning, as well as creation and implementation of the success principles of the brand positioning strategies, discussed the process of creating a positional scheme. Methodology. Applied the principle of systems, comparative analysis, induction...
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| Format: | Article |
| Language: | English |
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Izdevnieciba “Baltija Publishing”
2018-03-01
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| Series: | Baltic Journal of Economic Studies |
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| Online Access: | http://www.baltijapublishing.lv/index.php/issue/article/view/407/pdf |