Scrutinizing Physical Activity as Economic Behavior and the Possibilities of Neuromarketing
60–80% of adults and adolescents are physically inactive. This paper studied how individuals’ risk and time preferences predicted their physical activity stages of change processes and assessed which behavioral profiles towards physical activity could be influenced through neuromarketing. The study...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ubiquity Press
2023-08-01
|
| Series: | Physical Activity and Health |
| Subjects: | |
| Online Access: | https://account.paahjournal.com/index.php/up-j-pah/article/view/255 |