WORKING CAPITAL MANAGEMENT AS A MEANS OF ENGENDERING CUSTOMER LOYALTY IN A BUSINESS-TO-BUSINESS CONTEXT
Adopting the Expectancy Confirmation Theory as its theoretical framework, this paper argued that working capital management (WCM) practices could be repurposed by firms in a business to business context in order to develop viable strategies to engender loyalty among its customers thus improving its...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2022-01-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1708 |