Financial decision-making behaviors of Ethnic Tibetan Households based on mental accounting
Abstract Ethnic Tibetans (ETs) typically reside in the remote plateaus of China and possess strong cultural and spiritual values. Their financial decision-making is influenced by economic and physical factors, unique culture, social norms, and psychological motivators. We conducted an in-person surv...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2023-05-01
|
| Series: | Financial Innovation |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40854-023-00487-1 |