Financial decision-making behaviors of Ethnic Tibetan Households based on mental accounting

Financial decision-making behaviors of Ethnic Tibetan Households based on mental accounting

Abstract Ethnic Tibetans (ETs) typically reside in the remote plateaus of China and possess strong cultural and spiritual values. Their financial decision-making is influenced by economic and physical factors, unique culture, social norms, and psychological motivators. We conducted an in-person surv...

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Bibliographic Details
Main Authors: DunGang Zang, Krishna P. Paudel, Yan Liu, Dan Liu, Yating He
Format: Article
Language:English
Published: SpringerOpen 2023-05-01
Series:Financial Innovation
Subjects:
Mental accounting
Rural financing behaviors
Ethnic Tibetan households
Religious belief
Online Access:https://doi.org/10.1186/s40854-023-00487-1

Internet

https://doi.org/10.1186/s40854-023-00487-1

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