Modelling the significance of strategic orientation for competitive advantage and economic sustainability: the use of hybrid SEM–neural network analysis

Abstract Economic sustainability involves the development of an organisation that meets its future needs through an integrated policy, planning, and social learning process. The purpose of this study was to investigate the mediating role of competitive advantage in the relationship between strategic...

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Bibliographic Details
Main Authors: Marvello Yang, Norizan Jaafar, Abdullah Al Mamun, Anas A. Salameh, Noorshella Che Nawi
Format: Article
Language:English
Published: SpringerOpen 2022-06-01
Series:Journal of Innovation and Entrepreneurship
Subjects:
Online Access:https://doi.org/10.1186/s13731-022-00232-5