Kompetisi Surat Kabar Lokal Berdasarkan Tingkat Kepuasan Biro Iklan pada Layanan Jasa Media Surat Kabar
Abstract: Business newspaper has eliciting competition over source life of supporting media industry, i.e. capital, types of content and types of audience. This research explains the newspaper’s competition based on advertiser satisfaction as a benchmark of media effectiveness. Adopting the theory...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Atma Jaya Yogyakarta
2013-11-01
|
| Series: | Jurnal Ilmu Komunikasi |
| Online Access: | https://ojs.uajy.ac.id/index.php/jik/article/view/187 |