SPORT MARKETING
Word „marketing“ comes from AngloSaxon linguistic domain and implies in a narrow sense the market. Under marketing, we consider certain process, which should create and solve relations of exchange between manufacturers on one side, and consumers on the other. Discussion about sport marketing implies...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education
2010-03-01
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| Series: | Sport Mont |
| Subjects: | |
| Online Access: | http://www.sportmont.ucg.ac.me/clanci/SportMont_Mart_2010_Spirtovic_170-173.pdf |