Exploratory Visuals and Text in Qualitative Research Interviews: How Do We Respond?

Visual stimuli are increasingly used in formal communications and as a qualitative research method, reported to generate a ‘different’ and ‘richer’ response than text or language alone. However, the parameters by which this occurs are underexplored. In our research we use images and text as intervie...

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Bibliographic Details
Main Authors: Jude Page, Timothy Broady, Sujith Kumar, Evelyne de Leeuw
Format: Article
Language:English
Published: SAGE Publishing 2022-06-01
Series:International Journal of Qualitative Methods
Online Access:https://doi.org/10.1177/16094069221110302