SYNERGY EFFECT: HOW TO CAPTURE VALUE IN THE BUSINESS STRATEGY? A CASE OF IT BUSINESSES IN NORTH MACEDONIA

Nowadays, businesses are required to create added value and difference. In recent years, the synergy perspective grew into one of the main concerns of corporate and strategic management. It creates a new path for change in the way of designing the business strategy, characterized by the collaborati...

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Bibliographic Details
Main Authors: Snezhana HRISTOVA, Ivona MILEVA, Elena BUNDALESKA
Format: Article
Language:English
Published: Studia Universitatis Babes-Bolyai 2022-12-01
Series:Studia Universitatis Babeş-Bolyai Negotia
Subjects:
Online Access:http://193.231.18.162/index.php/subbnegotia/article/view/2798