SYNERGY EFFECT: HOW TO CAPTURE VALUE IN THE BUSINESS STRATEGY? A CASE OF IT BUSINESSES IN NORTH MACEDONIA
Nowadays, businesses are required to create added value and difference. In recent years, the synergy perspective grew into one of the main concerns of corporate and strategic management. It creates a new path for change in the way of designing the business strategy, characterized by the collaborati...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Studia Universitatis Babes-Bolyai
2022-12-01
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Series: | Studia Universitatis Babeş-Bolyai Negotia |
Subjects: | |
Online Access: | http://193.231.18.162/index.php/subbnegotia/article/view/2798 |