STRATEGY FOR IMPROVING ECOTOURISM BRANDING THROUGH MANGROVE BATIK IN BLIMBING MALANG

This community service activity aims to help ecotourism business actors to increase visits through destination branding strategies. The problem faced by ecotourism business players is that business income has barely developed, especially after the pandemic. One of the Micro, Small and Medium Enterpr...

Full description

Bibliographic Details
Main Authors: Rudi Santoso, Darwin Yuwono Riyanto, Achamad Yanu Alif Fianto
Format: Article
Language:English
Published: Universitas Airlangga 2024-09-01
Series:Jurnal Layanan Masyarakat (Journal of Public Services)
Subjects:
Online Access:https://e-journal.unair.ac.id/jlm/article/view/55448