Environmental Aspects as an Area of CSR and Building the Image of Retailers’ Private Labels
The article attempts to analyze the environmental concern as one of the dimensions of CSR used by today’s retailers in the process of creating the image of their own brands. In order to fully present the purpose of the article, it was divided into parts. Firstly, the conditions for the implementatio...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-12-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.26.12.2017.16 |