SMEs Internationalization Process through Brand Awareness and Perceived Quality

SMEs Internationalization Process through Brand Awareness and Perceived Quality

The development of technological knowledge of SMEs is increasing, and the dynamics in the global economy had a significant effect on SMEs. SMEs need to expand their market share to expand in international markets. This research examined the effects of brand awareness and perceived quality on the int...

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Bibliographic Details
Main Authors: Mohammad Hamim Sultoni, Sudarmiatin, Rosmiza Bidin
Format: Article
Language:English
Published: Program Studi Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Lambung Mangkurat, Banjarmasin 2022-04-01
Series:Journal of Economics Education and Entrepreneurship
Subjects:
brand awareness
perceived quality
smes internationalization process
Online Access:https://ppjp.ulm.ac.id/journals/index.php/jee/article/view/5147/pdf

Internet

https://ppjp.ulm.ac.id/journals/index.php/jee/article/view/5147/pdf

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