Promotional Marketing Campaigns in Pandemic Times
Research background: CoVid19 was a shock for governments, organizations as well as people. At the beginning of the pandemic, everyone was stunned and companies tried to adapt to the “new reality”, as some sectors were forced either to diminish their offer due to the downfall of demand, or even to fu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2021/40/shsconf_glob2021_01021.pdf |