Systematization of Methods to Counteract Counterfeiting of Premium Brands
Purpose: the purpose of the article is to systematize the methods of combating counterfeiting of premium brands in order to justify the need to shift the focus from the use of methods of exclusively state regulation, mainly of a legal and technological nature, to marketing methods to curb the growth...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Nauka
2022-03-01
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| Series: | Модернизация, инновация, развитие |
| Subjects: | |
| Online Access: | https://www.mir-nayka.com/jour/article/view/1218 |