Examining the Interlinkages among the Virtual Experiential Technique’s Influencing Factors in the eCommerce Industry: An ISM and MICMAC Approach

Examining the Interlinkages among the Virtual Experiential Technique’s Influencing Factors in the eCommerce Industry: An ISM and MICMAC Approach

Globally eCommerce potential is expanding at 55% of CAGR and accounts for 30% of global GDP growth as per the report generated by NASSCOM and Statista. The eCommerce industry's sustainability, on the other hand, is dependent on rising consumer engagement using tailored virtual experiential tech...

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Bibliographic Details
Main Authors: Ms. Artee Bhadauria, Mr. Rohit Rajwanshi, Ms. Richa Agarwal, Mr. Hans Kaushik
Format: Article
Language:English
Published: Ramanujan College, University of Delhi, Delhi, India 2022-12-01
Series:Ramanujan International Journal of Business and Research
Subjects:
interpretive structure modelling
micmac
sustainable competitive advantage
sustainable customer relationship
virtual experiential techniques
Online Access:https://rijbr.in/1/article/view/910/243

Internet

https://rijbr.in/1/article/view/910/243

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