PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY: THE CASE OF GUESTHOUSES FROM ROMANIA
Despite the increasing role of the online environment in the accommodation industry, little is known about Romanian small accommodation providers’ practices and perceptions regarding online promotion. This paper has the role of partially filling this regional knowledge gap, by investigating, in an e...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitatii Suceava
2015-07-01
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| Series: | Revista de Turism: Studii si Cercetari in Turism |
| Subjects: | |
| Online Access: | http://revistadeturism.ro/rdt/article/view/299 |