The effect of brand value on corporate revenue and corporate value
One of the major challenges for managers is the effect of brand on sales and stocks of their organization. Valuation of the brand of product and service and the link between investment in the brand and financial return has been topics of the interest in business for the last decade. Therefore, diffe...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-858-1&slc_lang=en&sid=1 |