Consumers´ Perception of Responsible Companies and Using of Cause-Related Marketing in their CSR Practice
The importance to integrate principles of social responsibility has also penetrated the field of marketing. The paper focuses on the topic of cause-related marketing (CrM), an innovative tool of corporate social responsibility (CSR), that allows for a balance between the company´s interest, consumer...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Economic Studies (ASE)
2022-12-01
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| Series: | European Journal of Interdisciplinary Studies |
| Subjects: | |
| Online Access: | https://ejist.ro/files/pdf/499.pdf |