Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe
Halal products market in the European countries is a profitable and emerging markets, because consumer demand for Halal products, particularly Halal Foods in European countries such as England, France and Germany is growing. Given that one of the ways of understanding customer attitude is measuring...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2014-08-01
|
| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_6133_12c6aa7ae2fd0dd1080baef97cf47163.pdf |