Booking intention research progress: Emerging trends and research agenda
Purpose: Booking intention in the hotel context has motivated the interest of researchers in recent decades. However, research in this field is fragmented and its understanding presents gaps. The aim of this paper is to identify current trends in booking intention research and to recommend future re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Hellenic University
2023-12-01
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| Series: | Journal of Tourism, Heritage & Services Marketing |
| Subjects: | |
| Online Access: | https://www.jthsm.gr/vol9iss2/9-2-2.pdf |