Perception of XYZ brewery's brand.
Knowledge of the consumers' shopping behaviour and their perception of the brand, which we are trying to sell, is key for the creation of a communication strategy. The main part of the research focused on assessing RP XYZ's brand image. The responders assessed the brand using the semantic...
| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
Research Institute of Brewing and Malting, Plc.
2005-05-01
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| Series: | Kvasný průmysl |
| Subjects: | |
| Online Access: | https://kvasnyprumysl.cz/en/artkey/kpr-200505-0002_Vnimani_znacky_pivovaru_XYZ.php |