Marketing Strategy for Higher Education Institution Based On Marketing Stimuli (Case Study at Politeknik Pos Indonesia)
The purpose of this study is to examine whether marketing strategies based on the marketing stimuli of higher education services influence the selection of the Politeknik Pos Indonesia as higher education institution to continue their studies, as well as which of these marketing mix factors is most...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Kristen Satya Wacana
2020-07-01
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| Series: | Kelola: Jurnal Manajemen Pendidikan |
| Subjects: | |
| Online Access: | https://ejournal.uksw.edu/kelola/article/view/3298 |