METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT

METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT

There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of economic consequences of corporate culture dis...

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Bibliographic Details
Main Author: L. Mokrova
Format: Article
Language:Russian
Published: Real Economics Publishing House 2014-11-01
Series:Стратегические решения и риск-менеджмент
Subjects:
crisis management
brand
professional reputation
corporate culture
intangible assets
rebranding
techniques of management
trademark
Online Access:https://www.jsdrm.ru/jour/article/view/216

Internet

https://www.jsdrm.ru/jour/article/view/216

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