METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT
There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of economic consequences of corporate culture dis...
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| Format: | Article |
| Language: | Russian |
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Real Economics Publishing House
2014-11-01
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| Series: | Стратегические решения и риск-менеджмент |
| Subjects: | |
| Online Access: | https://www.jsdrm.ru/jour/article/view/216 |
| _version_ | 1826576392861515776 |
|---|---|
| author | L. Mokrova |
| author_facet | L. Mokrova |
| author_sort | L. Mokrova |
| collection | DOAJ |
| description | There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of economic consequences of corporate culture display is made. The methods of rebranding and the reasons of its holding are shown. |
| first_indexed | 2024-03-09T02:37:51Z |
| format | Article |
| id | doaj.art-d12b4ee9a6524779811352edf1e205f5 |
| institution | Directory Open Access Journal |
| issn | 2618-947X 2618-9984 |
| language | Russian |
| last_indexed | 2025-03-14T13:29:52Z |
| publishDate | 2014-11-01 |
| publisher | Real Economics Publishing House |
| record_format | Article |
| series | Стратегические решения и риск-менеджмент |
| spelling | doaj.art-d12b4ee9a6524779811352edf1e205f52025-02-28T09:01:19ZrusReal Economics Publishing HouseСтратегические решения и риск-менеджмент2618-947X2618-99842014-11-0104505710.17747/2078-8886-2011-4-50-57231METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENTL. Mokrova0The Financial University under the Government of the Russian FederationThere is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of economic consequences of corporate culture display is made. The methods of rebranding and the reasons of its holding are shown.https://www.jsdrm.ru/jour/article/view/216crisis managementbrandprofessional reputationcorporate cultureintangible assetsrebrandingtechniques of managementtrademark |
| spellingShingle | L. Mokrova METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT Стратегические решения и риск-менеджмент crisis management brand professional reputation corporate culture intangible assets rebranding techniques of management trademark |
| title | METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT |
| title_full | METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT |
| title_fullStr | METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT |
| title_full_unstemmed | METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT |
| title_short | METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT |
| title_sort | methods and techniques of intangible assets management |
| topic | crisis management brand professional reputation corporate culture intangible assets rebranding techniques of management trademark |
| url | https://www.jsdrm.ru/jour/article/view/216 |
| work_keys_str_mv | AT lmokrova methodsandtechniquesofintangibleassetsmanagement |