Purchase Decision: Do the Paylater Ease and Consumer Satisfaction Affect It? (Case Study on Shopee Paylater and Gojek Paylater)

Purchase Decision: Do the Paylater Ease and Consumer Satisfaction Affect It? (Case Study on Shopee Paylater and Gojek Paylater)

This study aims to examine whether the factors of consumer satisfaction and convenience of Paylater which are manifested in the variables of user age, payment tenor and interest rates can influence purchasing decisions. This study compares the use of Paylater on Shopee and Gojek. The consideration...

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Bibliographic Details
Main Authors: Vietha Devia SS, Yulia Kusuma Wardani Putri
Format: Article
Language:English
Published: Fakultas Ekonomi Universitas Sriwijaya 2022-07-01
Series:Sriwijaya International Journal of Dynamic Economics and Business
Subjects:
Paylater Ease
Consumer Satisfaction
Purchase Decision
Shopee
Gojek
Online Access:https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/319

Internet

https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/319

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