Purchase Decision: Do the Paylater Ease and Consumer Satisfaction Affect It? (Case Study on Shopee Paylater and Gojek Paylater)
This study aims to examine whether the factors of consumer satisfaction and convenience of Paylater which are manifested in the variables of user age, payment tenor and interest rates can influence purchasing decisions. This study compares the use of Paylater on Shopee and Gojek. The consideration...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi Universitas Sriwijaya
2022-07-01
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| Series: | Sriwijaya International Journal of Dynamic Economics and Business |
| Subjects: | |
| Online Access: | https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/319 |
| _version_ | 1797278240008568832 |
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| author | Vietha Devia SS Yulia Kusuma Wardani Putri |
| author_facet | Vietha Devia SS Yulia Kusuma Wardani Putri |
| author_sort | Vietha Devia SS |
| collection | DOAJ |
| description |
This study aims to examine whether the factors of consumer satisfaction and convenience of Paylater which are manifested in the variables of user age, payment tenor and interest rates can influence purchasing decisions. This study compares the use of Paylater on Shopee and Gojek. The consideration of comparing the two Paylater platforms is because these two platforms rank the most used by Paylater users in Indonesia. This study conducted in the city of Malang. This study uses primary data with a sample of respondents according to the Lemesshow formula. The number of sample used is 96 respondents for each object, namely Shope and Gojek. Then the primary data is processed using PLS. The results showed that user age, interest rates and consumer satisfaction had a significant effect on purchasing decisions at Shopee Paylater. While on Gojek Paylater, the variables that have a significant effect are interest rates and purchase satisfaction.
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| first_indexed | 2024-03-07T16:00:26Z |
| format | Article |
| id | doaj.art-d132276ed6e24295b27a7a05265e00e5 |
| institution | Directory Open Access Journal |
| issn | 2581-2904 2581-2912 |
| language | English |
| last_indexed | 2024-03-07T16:00:26Z |
| publishDate | 2022-07-01 |
| publisher | Fakultas Ekonomi Universitas Sriwijaya |
| record_format | Article |
| series | Sriwijaya International Journal of Dynamic Economics and Business |
| spelling | doaj.art-d132276ed6e24295b27a7a05265e00e52024-03-04T21:53:22ZengFakultas Ekonomi Universitas SriwijayaSriwijaya International Journal of Dynamic Economics and Business2581-29042581-29122022-07-016210.29259/sijdeb.v6i2.147-164153Purchase Decision: Do the Paylater Ease and Consumer Satisfaction Affect It? (Case Study on Shopee Paylater and Gojek Paylater)Vietha Devia SS0Yulia Kusuma Wardani Putri1University of BrawijayaUniversity of Brawijaya This study aims to examine whether the factors of consumer satisfaction and convenience of Paylater which are manifested in the variables of user age, payment tenor and interest rates can influence purchasing decisions. This study compares the use of Paylater on Shopee and Gojek. The consideration of comparing the two Paylater platforms is because these two platforms rank the most used by Paylater users in Indonesia. This study conducted in the city of Malang. This study uses primary data with a sample of respondents according to the Lemesshow formula. The number of sample used is 96 respondents for each object, namely Shope and Gojek. Then the primary data is processed using PLS. The results showed that user age, interest rates and consumer satisfaction had a significant effect on purchasing decisions at Shopee Paylater. While on Gojek Paylater, the variables that have a significant effect are interest rates and purchase satisfaction. https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/319Paylater EaseConsumer SatisfactionPurchase DecisionShopeeGojek |
| spellingShingle | Vietha Devia SS Yulia Kusuma Wardani Putri Purchase Decision: Do the Paylater Ease and Consumer Satisfaction Affect It? (Case Study on Shopee Paylater and Gojek Paylater) Sriwijaya International Journal of Dynamic Economics and Business Paylater Ease Consumer Satisfaction Purchase Decision Shopee Gojek |
| title | Purchase Decision: Do the Paylater Ease and Consumer Satisfaction Affect It? (Case Study on Shopee Paylater and Gojek Paylater) |
| title_full | Purchase Decision: Do the Paylater Ease and Consumer Satisfaction Affect It? (Case Study on Shopee Paylater and Gojek Paylater) |
| title_fullStr | Purchase Decision: Do the Paylater Ease and Consumer Satisfaction Affect It? (Case Study on Shopee Paylater and Gojek Paylater) |
| title_full_unstemmed | Purchase Decision: Do the Paylater Ease and Consumer Satisfaction Affect It? (Case Study on Shopee Paylater and Gojek Paylater) |
| title_short | Purchase Decision: Do the Paylater Ease and Consumer Satisfaction Affect It? (Case Study on Shopee Paylater and Gojek Paylater) |
| title_sort | purchase decision do the paylater ease and consumer satisfaction affect it case study on shopee paylater and gojek paylater |
| topic | Paylater Ease Consumer Satisfaction Purchase Decision Shopee Gojek |
| url | https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/319 |
| work_keys_str_mv | AT viethadeviass purchasedecisiondothepaylatereaseandconsumersatisfactionaffectitcasestudyonshopeepaylaterandgojekpaylater AT yuliakusumawardaniputri purchasedecisiondothepaylatereaseandconsumersatisfactionaffectitcasestudyonshopeepaylaterandgojekpaylater |