How Review Valence Benefits Umrah Sales Performance: The Moderating Role of Price
The influence of online consumer reviews on a firm’s sales performance has not yet been investigated in the field of Umrah. In addition, the literature does not explain how price moderates the relationship between online consumer reviews and a firm’s sales performance. Thus, the research objective o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Technological University Dublin
2023-06-01
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| Series: | International Journal of Religious Tourism and Pilgrimage |
| Subjects: | |
| Online Access: | https://arrow.tudublin.ie/ijrtp/vol11/iss2/3 |