How Review Valence Benefits Umrah Sales Performance: The Moderating Role of Price
The influence of online consumer reviews on a firm’s sales performance has not yet been investigated in the field of Umrah. In addition, the literature does not explain how price moderates the relationship between online consumer reviews and a firm’s sales performance. Thus, the research objective o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Technological University Dublin
2023-06-01
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| Series: | International Journal of Religious Tourism and Pilgrimage |
| Subjects: | |
| Online Access: | https://arrow.tudublin.ie/ijrtp/vol11/iss2/3 |
| _version_ | 1797263287984848896 |
|---|---|
| author | Muhamad Izaidi Ishak Amran Harun |
| author_facet | Muhamad Izaidi Ishak Amran Harun |
| author_sort | Muhamad Izaidi Ishak |
| collection | DOAJ |
| description | The influence of online consumer reviews on a firm’s sales performance has not yet been investigated in the field of Umrah. In addition, the literature does not explain how price moderates the relationship between online consumer reviews and a firm’s sales performance. Thus, the research objective of this paper is to examine the influence of Umrah online consumer reviews, specifically review valence, on Umrah operator sales performance, with Umrah package price acting as the moderator. 82 Malaysian Umrah operators were involved in this study. The secondary data for Umrah online consumer reviews were collected from Google Maps reviews, which matched Umrah operators’ sales data in 2019. The data were examined using a descriptive analysis followed by multiple regression analysis. The Statistical Package for the Social Sciences software was used to analyse the data. Interestingly, the findings of this study indicate that review valence significantly influences Umrah operator sales performance. Positive and neutral valence positively influences Umrah operator sales performance, whereas negative valence does not. Surprisingly, the moderating effect of Umrah’s package price was not significant. As a result, Umrah operators should work to maintain positive and impartial reviews and continuously monitor negative reviews and respond well to them. |
| first_indexed | 2024-03-08T15:38:09Z |
| format | Article |
| id | doaj.art-d13ee7deb7a047f9b4d76d0aba8801d3 |
| institution | Directory Open Access Journal |
| issn | 2009-7379 |
| language | English |
| last_indexed | 2024-04-25T00:10:37Z |
| publishDate | 2023-06-01 |
| publisher | Technological University Dublin |
| record_format | Article |
| series | International Journal of Religious Tourism and Pilgrimage |
| spelling | doaj.art-d13ee7deb7a047f9b4d76d0aba8801d32024-03-13T15:16:38ZengTechnological University DublinInternational Journal of Religious Tourism and Pilgrimage2009-73792023-06-0111210.21427/EXWX-FD39How Review Valence Benefits Umrah Sales Performance: The Moderating Role of PriceMuhamad Izaidi Ishak0Amran Harun1Faculty Technology Management and Business Universiti Tun Hussien Onn Malaysia 86400 Parit Raja, Johor, MalaysiaFaculty Technology Management and Business Universiti Tun Hussien Onn Malaysia 86400 Parit Raja, Johor, MalaysiaThe influence of online consumer reviews on a firm’s sales performance has not yet been investigated in the field of Umrah. In addition, the literature does not explain how price moderates the relationship between online consumer reviews and a firm’s sales performance. Thus, the research objective of this paper is to examine the influence of Umrah online consumer reviews, specifically review valence, on Umrah operator sales performance, with Umrah package price acting as the moderator. 82 Malaysian Umrah operators were involved in this study. The secondary data for Umrah online consumer reviews were collected from Google Maps reviews, which matched Umrah operators’ sales data in 2019. The data were examined using a descriptive analysis followed by multiple regression analysis. The Statistical Package for the Social Sciences software was used to analyse the data. Interestingly, the findings of this study indicate that review valence significantly influences Umrah operator sales performance. Positive and neutral valence positively influences Umrah operator sales performance, whereas negative valence does not. Surprisingly, the moderating effect of Umrah’s package price was not significant. As a result, Umrah operators should work to maintain positive and impartial reviews and continuously monitor negative reviews and respond well to them.https://arrow.tudublin.ie/ijrtp/vol11/iss2/3religious tourismonline consumer reviewsreview valencesales performance |
| spellingShingle | Muhamad Izaidi Ishak Amran Harun How Review Valence Benefits Umrah Sales Performance: The Moderating Role of Price International Journal of Religious Tourism and Pilgrimage religious tourism online consumer reviews review valence sales performance |
| title | How Review Valence Benefits Umrah Sales Performance: The Moderating Role of Price |
| title_full | How Review Valence Benefits Umrah Sales Performance: The Moderating Role of Price |
| title_fullStr | How Review Valence Benefits Umrah Sales Performance: The Moderating Role of Price |
| title_full_unstemmed | How Review Valence Benefits Umrah Sales Performance: The Moderating Role of Price |
| title_short | How Review Valence Benefits Umrah Sales Performance: The Moderating Role of Price |
| title_sort | how review valence benefits umrah sales performance the moderating role of price |
| topic | religious tourism online consumer reviews review valence sales performance |
| url | https://arrow.tudublin.ie/ijrtp/vol11/iss2/3 |
| work_keys_str_mv | AT muhamadizaidiishak howreviewvalencebenefitsumrahsalesperformancethemoderatingroleofprice AT amranharun howreviewvalencebenefitsumrahsalesperformancethemoderatingroleofprice |