The Effect of Consideration Set on Market Structure
We estimate a choice-based aggregate demand model accounting for consumers" consideration sets, and study its implications on market structure. In contrast to past research, we model and estimate consumer demand using aggregate-level consumer browsing data in addition to aggregate level choice...
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2020-07-01
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| Series: | Asia Marketing Journal |
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| Online Access: | https://amj.kma.re.kr/journal/vol22/iss2/1/ |