The Role of Social Media and Innovation in Mexican Industrial Entrepreneurship

The main goal of this work is to provide insights on the combined influence of social media and innovation on industrial entrepreneurship in Mexico. To do this, we study the meaning of social networks and innovation in products and processes and their joint impact on industrial entrepreneurship by...

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Bibliographic Details
Main Authors: Jorge Armando López Lemus, María Teresa De la Garza Carranza, Margarita Schmitt Revilla, Jose Guadalupe López-Lemus
Format: Article
Language:English
Published: Universidad Nacional de Colombia 2023-08-01
Series:Innovar: Revista de Ciencias Administrativas y Sociales
Subjects:
Online Access:https://168.176.5.108/index.php/innovar/article/view/98533