The Role of Store Environment Cues on Store Personality and Store Image
Purpose – This paper aims to explain the effects of color, lighting, and music as store environment cues on the perceptions among consumers of store personality, store image, and on their own store preferences. Design/Methodology/Approach – An experimental approach was employed to determine these e...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2023-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/437959 |