. Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia
The main goal of this paper is to show if is possible to find a modern retail chain in one of the world largest economies that uses exclusively psychological pricing, as a dominant competitive advantage, in order to predominantly direct consumer behavior. Pricing, as a source of competitive advantag...
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| Format: | Article |
| Language: | English |
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Università degli Studi di Urbino Carlo Bo
2014-08-01
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| Series: | International Journal of Economic Behavior |
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| Online Access: | http://ijeb.faa.ro/download/485_6%20_14-15_%20-%20Perovic.pdf |