STARTING POINT FOR BRANDING SLAVONIA AS A TOURIST DESTINATION
Branding in tourism is a process that selects a particular destination by its characteristics, thus creating destination identity. The greatest success in this process is achieved by emphasizing authenticity, where Slavonia has great potential. By creating international recognisability of the regi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2012-12-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/139709 |