STARTING POINT FOR BRANDING SLAVONIA AS A TOURIST DESTINATION

STARTING POINT FOR BRANDING SLAVONIA AS A TOURIST DESTINATION

Branding in tourism is a process that selects a particular destination by its characteristics, thus creating destination identity. The greatest success in this process is achieved by emphasizing authenticity, where Slavonia has great potential. By creating international recognisability of the regi...

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Bibliographic Details
Main Authors: Berislav Bolfek, Darija Jakičić, Biljana Lončarić
Format: Article
Language:English
Published: Faculty of Economics and Business in Osijek 2012-12-01
Series:Ekonomski Vjesnik
Subjects:
brand
branding
destination
Slavonia
research of tourism status
Online Access:http://hrcak.srce.hr/file/139709

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