Changes of Work Environments and Adaptations of Japanese Sales and Marketing Professionals during the COVID-19 Pandemic
The purpose of this paper is to investigate how sales and marketing professionals (SMPs) experienced changes in their work environment during the COVID-19 pandemic and how they tried to adapt to these changes. We analyzed data from two questionnaire surveys conducted for 3,073 workers from mid-April...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-06-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.033/_html/-char/en |